Brands scaling exponentially by leveraging tech-led growth playbook with plans to hire 700 employees in 2022
National, May 31, 2022: Mensa Brands has become India’s largest D2C tech-led house of brands with over 20 brands across Fashion, Beauty, and Lifestyle within one year of operations. Owing to the founding teams’ expertise in scaling digital brands and Mensa’s agile tech platform, key brands are growing exponentially at 80%+ while generating profits, a unique differentiator in the e-commerce space.
Speaking on the occasion, Ananth Narayanan, Founder & CEO of Mensa Brands, said, “We’re thrilled that in just one year, we’ve achieved a Rs. 1500-crore run-rate with 20+ outstanding brands, including five breakout category leaders. Our team has built a sustainable business model supported by a market-leading technology platform, and we are proud to have served more than 5 million customers. We look forward to the exciting year ahead as we continue to build our brands into household names, partner with 20 more exciting brands, and become a Rs. 3000-crore run-rate business with continued profitability.”
Mensa currently has 700 employees across its three central offices (Bangalore, Mumbai, and Gurgaon) and plans to hire another 700 people in the coming year. Mensa has built a strong values-driven culture based on ‘caring meritocracy’, ‘thinking big’, and ‘frugality’ with a strong focus on ‘customer delight’ and being ‘fair, fast & founder-friendly.’
Leveraging a combination of levers across product, pricing, marketing, distribution, and brand building, Mensa works closely with partner brands to accelerate growth on both marketplaces and D2C channels in India and globally.
Mensa Brand’s proprietary tech and data stack support non-linear growth for its omnichannel global distribution. More than half of Mensa’s brands are available outside India across the US, Canada, UK, Germany, Singapore, and UAE.
