Mercedes-Benz India launches ‘Dreamfest’ campaign to celebrate the upcoming festive season

This Week India
September 9, 2021

India’s largest luxury carmaker to roll out exciting packages comprising financial benefits, offering a lucky winner a chance to meet Lewis Hamilton

Launches first of its kind initiative ‘MB Studio’, with a plethora of service offerings including personalized paint solutions, car care products, service products and more

Celebrates 20 years of association with its long-standing partner- Sundaram Motors

Dreamfest campaign:

‘Dreamfest’ campaign will provide attractive financing offers and programmes
Financing available at an as low as 6.99%. Easy10 scheme to provide lowest EMIs with an exclusive 10-year period.
Star Agility guarantees assured buy-back with 40% lesser EMIs
‘Dreamfest’ is applicable on purchase of select Mercedes-Benz models that include the A-class limousine, The GLA, The GLC and the E-class
Mercedes-Benz will also host the winner of a lucky draw in an all-expense paid trip to the F1 season finale in Abu Dhabi
The winner will get a chance to meet Lewis Hamilton and access to the F1 Paddock Club

Pune/Bengaluru: India’s largest luxury car manufacturer Mercedes-Benz today launched ‘Dreamfest’, an exciting package of financial benefits and offers that aim to light up the festive season for luxury car buyers, aspiring to own a Mercedes-Benz. The initiative includes a bucket list of financing options from Mercedes-Benz Financial, including low-interest loans, the lowest EMIs over an exclusive 10-year period, as well as assured buybacks with discounted EMIs for Mercedes-Benz owners looking to trade in their older cars for newer models.

‘Dreamfest’ is applicable till 31-October 2021 on purchase of select Mercedes-Benz models including the A-class limousine, The GLA, The GLC and the E-class. In addition, Mercedes is also offering the winner of a lucky draw the chance to meet seven-time Formula 1 world champion Lewis Hamilton and access to the F1 Paddock Club as part of an all-expense paid trip to the season-ending Abu Dhabi Grand Prix. Booking a car is all that is needed to be eligible for the lucky draw.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “With gradual recovery of economic activities, the upcoming festive season will be a key enabler in strengthening the resurgent customer sentiment. ‘Dreamfest’ festive campaign from Mercedes-Benz hence promises exciting options for potential customers who are considering a Mercedes-Benz, during the auspicious festive period. We are confident these attractive offers will assist our customers with their purchase decision and will add immense value to them.”

“Mercedes-Benz is witnessing a V-shaped recovery with a strong double digit sales growth in the January to August period. Our sales growth comes on the back of an exciting portfolio comprising 11 new products launched this year, and many more in the pipeline, promising further excitement for our customers. This strong demand for our products have also led to a waiting period which is now extended up to even 8-16 weeks for some of the car lines.” added Mr. Schwenk.

Key Offerings under Dreamfest Campaign

Win a chance to meet the racing legend Lewis Hamilton along with an all-expense paid trip to Formula1 Race in Abu Dhabi
An exclusive lucky draw contest to book a car
Lucky winner gets an all-expense paid trip to Abu Dhabi Formula1 race
The winner also gets exclusive access to Paddock club, which enables to him to get a chance to meet Lewis Hamilton
In case of any unforeseen travel restrictions the winner would be compensated with Rs. 10 lakhs as a gratification

Flexible finance options from Mercedes-Benz Financial:

Low Interest of 6.99%
Easy10 : Lowest EMIs with an exclusive 10 year period
Star Agility : Assured buy-back with 40% lesser EMIs

Mercedes-Benz Studio:

Mercedes-Benz India inaugurated a one-of-its-kind ‘Mercedes-Benz Studio’ that aims at offering one stop-customized colouring solutions as per customers’ requests, along with other bundled service offerings

Key customized solutions of Mercedes-Benz Studio includes:

Customize colouring | Repaint of Same colour | Two tone paint, Black Edition etc.
Provide plethora of paint option like solid paint, Metallic paint, Pearl finish, Designo matte finish etc.
Refurbish and restoration of pre-owned Mercedes-Benz
Provide special colouring solutions for interior, door pads, seats etc.
Mercedes Nona Polish, paint Maintenance solutions and Mercedes Benz car care products
Offers extensive range of car care products. Customers have the option of choosing enrichment package during the service of their cars
Demonstration of DIY car care products (Interior and exterior kits)
Demonstration of options on accessories

20 years of Mercedes-Benz India and Sundaram Motors’ journey

Martin Schwenk commented, “It is an important milestone accomplished by Sundaram Motors and we are glad to have such long-standing partners with shared vision of customer centricity. Sundaram Motors continue to play an important role in the growth of the brand and create a strong loyal customer base with their impeccable customer experience.”

Sharath Vijayraghavan, Executive Director, TVS Sundaram Motors, “We are delighted to complete two decades of our association with one of the most iconic and desirable automotive brand globally – Mercedes-Benz. Our customer-oriented approach remains the key reason for our long-standing success in the ever-evolving automotive business, and we are excited to grow our footprint steadily and continue to remain the customers’ top preference in all these years. To mark this important milestone achieved, we are announcing an array of innovative customer initiatives under the tagline “Sundaram Signature Services” that would add unmatched value to the ownership experience of our customers, to whom we dedicate our growth and market success.”

Key accomplishments of Sundaram Motors:

Key milestones:

In 2001 Sundaram Motors started with 4 new car display showroom | In 2021 the company boasts of a 41 car display capacity
In 2001 Sundaram Motors began with a 20 work bays | In 2021 the company has 181 bays
In the first 15 years Sundaram Motors expanded to 4 branches | During last 6 years Sundaram Motors added 5 more
Sundaram Motors sold 5000 cars in the first 15 years and the next 5000 was achieved in just 5 years
10,250 cars sold, 1,68,000 cars serviced, 2,000 POC cars sold | 800 Manpower

Total Plot Area – 4 Lacs Square feet, Total Builtup Area – 2.51 Lacs Square feet

Key milestones of Sundaram Motors’ 20 years :

2001: 1^st Foot Print @ Bangalore
2005: 2nd Foot Print Service facility @ Coimbatore & MLR
2010: Hoodi (Whitefield) Bodyshop Facility Inaugurated
2013: State of the Art, One of the Biggest Mercedes Showroom @ Kasturba Road
2013: New State of the Art Facility in Coimbatore
2014: Madurai Showroom Operational
2015: Mangalore Exclusive Showroom
2016: Mangalore Workshop Inaugurated
2017: PMGR Workshop Added to the Existing Bodyshop @ Hoodi
2018: Echanari Workshop Added to the Network
2019: Home Run @ Chennai 3S Facility @ Ambattur

Sundaram Motors’ customer centric milestones:

2014 Inauguration of MB Certified POC
2014 One of the first 3 AMG Performance centers to be inaugurated in India
2015 Represented India in the Prestigious Customer Satisfaction Laudation event at Daimler AG Germany during Oct 2015
2016 MY Mercedes Service launched in India from Sundaram, Bangalore
2017 Premier Express Prime started at Coimbatore
2019 Premier Express Prime went live at KB Road – First in India
2020 DSD Next – First in South India
2020 Fastlane Body shop started at Bangalore – First in South India

Sundaram Motors’ key customer initiatives announced: