Bengaluru, June 1, 2021: MoEngage, the insights-led customer engagement platform, announced that they have featured by independent research firm Forrester in a new report, The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021. Forrester defines a Cross Channel Campaign Management (CCCM) platform as enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels¹.
MoEngage was among the ten Cross-Channel Campaign Management (CCCM) providers featured in the Q2 2021 Forrester Wave™ report. Forrester recommends that consumer brands in APAC choose a CCCM solution that can “not only deliver world-class data management, analytics, and campaigns design, but also help tackle local business challenges, support sophisticated engagements across digital ecosystems, and provide local data center and in-market support.”
“Asia is predominantly a mobile-first region. Regional diversity and device/OS fragmentation in APAC makes it challenging for marketers in consumer brands to deliver personalized customer engagement campaigns at scale. As one of the very few customer engagement technology providers focused on APAC, we have always invested in solutions that are relevant for the region,” said Raviteja Dodda, Co-founder and CEO of MoEngage. “For instance, we pioneered the “Push Amplification” technology to overcome device/OS level restrictions and improve push notification delivery for users having Chinese mobile devices in APAC. As a result, our customers in the region consistently see around 40% uplift in their push notification delivery rates. That’s 40% more consumers they are able to engage with. We will continue to invest in APAC specific capabilities to help marketers gain insights into consumer behavior and engage them across all digital channels in a personalized and contextual manner.”
This recognition marks the latest in a series of milestones for MoEngage. The brand was recently named Leader in the 2020 Gartner Magic Quadrant Report for Mobile Marketing Platforms, Strong Performer in the Forrester Wave for Mobile Engagement Automation, Q3 2020, and one of G2’s top 50 Best Products for Marketers.
More than 1,200 global customers, including brands like JD.ID, Telekom Malaysia, Ola, Tokopedia, CIMB Bank, Flipkart, OYO, and more trust MoEngage to deliver moment-based personalized customer experiences. To learn more about MoEngage, visit www.moengage.com.
For more information about The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021, please visit forrester.com (available to Forrester subscribers or for purchase).
