Mumbai, October 6, 2026 – Nuvola Spirits Pvt. Ltd., the company behind Mikiamo Italian Liqueurs and recently backed by United Spirits (Diageo India), today announced the launch of Seoulmate Soju in Maharashtra. Crafted for a new generation of drinkers, Seoulmate Soju blends Korean drinking culture with vibrant, contemporary flavours tailored for the Indian palate. It is made from premium rice distillate for a clean, smooth and consistent taste.
Available in a 375 ml bottle at 15.5% ABV and priced at ₹650, Seoulmate Soju is playful, smooth and versatile, designed for everything from casual pours to high-energy social rituals. It comes in an original variant that stays true to classic soju, alongside a range of bold, unconventional flavours: Strawberry Mint, Pink Guava Chilli, Cola Vanilla, Watermelon Bubblegum, Black Grape and Peach Iced Tea. Each variant has its own profile, from cool and refreshing to tropical, nostalgic and bold, encouraging experimentation and social engagement.
Inspired by Seoul’s dynamic nightlife, the brand brings Korean drinking traditions to India, complete with interactive rituals, group games and a strong social-first identity that appeals to young urban adults. It suits occasions from brunches and bar nights to gatherings at home. Following its debut in Goa and a warm reception in Delhi, Haryana and Karnataka, Mumbai is a natural next step, given its fast-paced, cosmopolitan drinking culture and appetite for global trends.
“Seoulmate Soju reflects our vision of making global drinking cultures accessible and relevant to Indian consumers,” said Aakriti Kochhar Sachdeva, Co-founder, Nuvola Spirits. “With its approachable profile and bold flavours, it’s designed to transform how young India experiences social drinking, and Mumbai’s vibrant nightlife scene is the perfect stage for that.”
Seoulmate Soju will be available at bars, restaurants and premium retail outlets across Mumbai, and is set to energise the low-ABV segment with its mix of flavour, culture and experience. Backed by strong response to Mikiamo and to its recent Karnataka launch, Nuvola Spirits continues to expand its footprint and redefine India’s evolving drinking landscape.
