- Vijay’s (@actorvijay) Tweet sharing the first look of his upcoming movie #Beast was the most Retweeted and Liked Tweet in South Indian entertainment
- Mahesh Babu’s (@urstrulymahesh) Tweet about resuming the shooting for #SarkaruVaariPaata was the most Quote Tweeted Tweet this year
- Vijay (@actorvijay) and Keerthy Suresh (@KeerthyOfficial) became the most talked-about male and female actors, respectively – both for a second time in a row
- #Master retained its #1 spot as the most Tweeted-about movie for a second year after having topped the list in 2020 as well
India, 11th December 2021: Over the past few years, entertainment conversations on Twitter have been increasingly dominated by regional content. Aficionados of Tamil, Telugu, Kannada and Malayalam cinema are some of Twitter’s most passionate conversation drivers. This year too, fans of Tamil and Telugu cinema took to Twitter to discuss upcoming films and connect with their favourite artists. From Vijay’s (@actorvijay) much-awaited #Master that released earlier in the year to the soon-to-be-released #SarkaruVaariPaata, #RRR and many other titles – people connected over storylines, power-packed performances, and so much more.
Actors also turned to Twitter to keep people posted about shoot schedules, release dates, sharing behind-the-scenes action, as well as exciting snippets from their personal life. Ahead of actor Vijay’s (@actorvijay) 47th birthday, his fans organised a special birthday bash on Twitter Spaces. The Space was hosted by actress Dhivya Dharshini (@DhivyaDharshini). Leading celebrities such as Keerthy Suresh (@KeerthyOfficial), Malavika Mohanan (@MalavikaM), Anirudh Ravichander (@anirudhofficial), and Lokesh Kanagaraj (@Dir_Lokesh) joined in the virtual celebrations too. It was one of the most-attended Spaces sessions in India. Several actors from the Telugu film fraternity also came together on Twitter Spaces to celebrate Mahesh Babu’s (@urstrulyMahesh) birthday with their Twitter community. It was a very busy and thrilling year for entertainment enthusiasts, here’s a look at the conversations that kept this community connected throughout 2021, #OnlyOnTwitter:
#OnlyOnTwitter: Top Tweets in South Indian entertainment
Methodology: Identified based on the total number of Retweets/Likes/Quote Tweets by Twitter accounts in India between Jan 1 to Nov 15, 2021
Most Retweeted and Liked Tweet in entertainment: Vijay’s (@actorvijay) Tweet unveiling the first look of #Beast
Tamil actor Vijay (@actorvijay) receives immense love on Twitter. Fondly known as ‘Thalapathy’, the actor took to Twitter to treat his fans to the first look of his upcoming action-thriller, #Beast, spiking their excitement. As fans gushed over the unveil, the Tweet became not only the most Retweeted and Liked Tweet of all South Indian entertainment conversations, but of all entertainment conversations on Twitter in India too.
Last year as well, Vijay’s Tweet sharing a selfie with his fans was the most Retweeted Tweet in entertainment conversations in India.
Embeddable Tweet: https://twitter.com/actorvijay/status/1406952581662871552
#OnlyOnTwitter: Most Quote Tweeted Tweet in entertainment: Mahesh Babu’s (@urstrulyMahesh) Tweet about resuming work for #SarkaruVaariPaata
Due to the pandemic, many movie shoots were cancelled or rescheduled in 2020. When Telugu actor Mahesh Babu (@urstrulyMahesh) Tweeted an update about resuming shooting for his much-awaited action-comedy #SarkaruVaariPaata, his fans were overjoyed. They were quick to react and engage with the Tweet, making it the most Quote Tweeted Tweet in entertainment in 2021.
Embeddable Tweet: https://twitter.com/urstrulyMahesh/status/1421419135242629122
#OnlyOnTwitter: Most Tweeted about people in South Indian entertainment
Methodology: Ranked by number of Tweets by total authors in India between Jan 1 – Nov 15, 2021
Most Tweeted-about actors – male
Vijay (@actorvijay)
- Pawan Kalyan (@PawanKalyan)
- Mahesh Babu (@urstrulyMahesh)
- Suriya Sivakumar (@Suriya_offl)
- N T Rama Rao Jr (@tarak9999)
- Allu Arjun (@alluarjun)
- Rajinikanth (@rajinikanth)
- Ram Charan (@AlwaysRamCharan)
- Dhanush (@dhanushkraja)
- Ajith Kumar
Most Tweeted-about actors – female
- Keerthy Suresh (@KeerthyOfficial)
- Pooja Hegde (@hegdepooja)
- Samantha Akkineni (@Samanthaprabhu2)
- Kajal Aggarwal (@MsKajalAggarwal)
- Malavika Mohanan (@MalavikaM)
- Rakul Preet Singh (@Rakulpreet)
- Sai Pallavi (@Sai_Pallavi92)
- Tamannaah Bhatia (@tamannaahspeaks)
- Anushka Shetty (@MsAnushkaShetty)
- Anupama Parameswaran (@anupamahere)
#OnlyOnTwitter: Most Tweeted about South Indian movies in 2021
Methodology: Ranked by most Tweeted hashtags, by total authors using this hashtag on Twitter in India between Jan1 to Nov 15, 2021
From delayed releases, to releasing on OTTs, to theatres finally reopening their doors to movie-goers, 2021 has been quite a ride for Indian entertainment lovers – and they talked about it all on Twitter. They shared their excitement, anticipation, as well as love, appreciation and reviews of films and performances. These were the most Tweeted about South Indian movies this year –
