Bengaluru, India – September 10, 2024 – Origin, India’s maiden fresh produce brand, has officially commenced operations in Bengaluru. Fresh or nothing, Origin guarantees delivery of over 250 varieties of fruits, vegetables, herbs, and exotic produce within 12 hours of harvest. Origin brings in omnichannel pay to cater to a broad spectrum of customers, integrating offline, online, and quick commerce delivery modes.
Origin’s strategy results from a deep understanding and primary research covering over 1,000 customers from diverse age and income groups. There has been a growing trend towards online purchases of daily groceries, and fruits (63%) and vegetables (57%) top the charts for preference. Almost all the customers have faced challenges related to freshness, quality, inconsistent pricing, and not having a wide selection of products.
No offline or online store in Bangalore or India offers 250+ different products to choose from. Origin will be focused on delivering an enhanced experience guaranteeing convenient delivery, consistent quality assurance and the availability of a wide selection of fresh produce to consumers. Origin brings in a blended approach that is a confluence of state-of-the-art predictive demand technology and its direct partnerships with local farmers to deliver the freshest vegetables and fruits within 12 hours of harvest.
Commenting on the launch, Prashanth Vasan, CEO of Origin said, “Our mission at Origin is to set a new benchmark for freshness in Bengaluru. By delivering produce within 12 hours of harvest, we are reimagining how consumers experience fruits and vegetables—no more compromises on quality or variety. With over 250 options and our ‘Fresh or Nothing’ commitment, we are combining technology with direct farmer partnerships to not only ensure peak freshness but also drive meaningful impact for local farming communities. At Origin, we’re not just offering fresh produce; we’re creating a fresh way of living for the people of Bengaluru.”
Key features of Origin include:
- Freshness: Produce is delivered within 12 hours of harvest, ensuring optimal quality.
- Variety: Customers can choose from over 250 different products.
- Convenience: The brand offers next-day and same-day delivery, as well as 20-minute hyperlocal delivery in select areas.
- Quality and sustainability: Origin uses eco-friendly packaging and offers smaller quantities to reduce food waste.
- Support for local farmers: The brand collaborates directly with farmers to minimize post-harvest losses.
By combining technology with direct farmer partnerships, Origin aims to revolutionize the way consumers experience fresh produce in Bengaluru.
