Today’s announcement marks a significant collaboration between PhonePe, eSewa, and the Hotel Association of Nepal Pokhara to promote digital payments during the Fewa New Year Festival. This partnership not only aims to enhance the festival experience but also underscores the commitment to advancing digital payment adoption in Nepal.
PhonePe, alongside eSewa and HAN Pokhara, will introduce UPI on the Fonepay Network, offering festival attendees and visitors a convenient way to make digital transactions. With over 3,000 merchants participating and an estimated 100,000 visitors expected, this initiative seeks to revolutionize Nepal’s digital landscape.
“The Fewa New Year Festival, known for its vibrant atmosphere and cultural celebrations, attracts both local citizens and Indian tourists. This year, PhonePe will lead various on-ground activations aimed at educating merchants and customers about the benefits of digital payments. Through interactive activities and prominent branding, the partnership aims to showcase the ease and convenience of UPI transactions.”
“Ritesh Pai, CEO International Payments at PhonePe, expresses excitement about the partnership’s potential to drive UPI adoption in Nepal. He highlights the focus on merchant education and awareness to ensure seamless transactions for PhonePe customers.
Jagdish Khadka, CEO of eSewa, emphasizes the importance of promoting digital payments in Nepal and catering to the needs of visitors, particularly Indian tourists. He sees this collaboration as an opportunity to enhance the digital payment ecosystem and foster greater financial inclusion.
As the Fewa New Year Festival unfolds, the collaboration between PhonePe, eSewa, and HAN Pokhara promises to elevate the festival experience and contribute to the growth of Nepal’s digital economy. Through joint efforts, they aim to empower merchants, enhance visitor experiences, and highlight the advancements in payment technology.
For further information about digital payments and updates on the Fewa New Year Festival, stay connected with PhonePe, eSewa, and the Hotel Association of Nepal Pokhara. Join us in embracing the future of payments and experiencing the vibrant culture of Nepal.
