Today marks a significant milestone in Bengaluru’s entertainment landscape as PVR INOX, India’s premier cinema exhibitor, unveils its largest cinema yet at Phoenix Mall of Asia. This development not only enhances the city’s cinematic offerings but also signals a notable expansion for PVR INOX in South India.
The 14-screen Megaplex introduces innovative formats like MX4D, ScreenX, and Insignia, catering to diverse audience preferences. PVR INOX’s presence in Bengaluru now stands at 172 screens across 26 cinemas, while in Karnataka, it boasts 219 screens in 37 cinemas. Overall, this expansion elevates PVR INOX’s footprint in South India to 572 screens across 100 properties.
“Situated in the suburbs of Bangalore, the Megaplex promises a luxurious cinematic experience with a seating capacity of 1997. Equipped with cutting-edge technology including 4K laser projection and Dolby Atmos surround sound, it sets a new standard for movie viewing in the region.
PVR INOX’s commitment to enhancing the moviegoing experience is evident in its introduction of MX4D and ScreenX formats. By offering immersive and unforgettable experiences, the company aims to meet the evolving preferences of audiences in South India.
Ajay Bijli, Managing Director of PVR INOX Limited, highlights the importance of the Southern market and the growing demand for premium cinema experiences. He emphasizes, ‘Our vision is to make cinemas more experiential, and this Megaplex perfectly aligns with that goal.
This launch signifies PVR INOX’s dedication to delivering top-notch entertainment experiences. As Bengaluru continues to evolve, PVR INOX’s investment in cutting-edge technology and luxurious design sets a new benchmark for cinematic excellence, promising a bright future for the city’s entertainment scene.
