- The novel outdoor activation is unveiled in Chennai, Delhi NCR and Bengaluru
- The innovative out of home campaign aims to augment resonance for #RenaultKIGER
- Emphaises the sporty design, smart interiors & the multi sense drive modes
Bangalore, 13th October 2022: Renault, the Number one European brand in India, has launched its first one of a kind “3D Anamorphic Outdoor Activation” in India’s Silicon Valley, Bengaluru – Orion Mall giving out an exceptional experience of Renault KIGER’s sporty design, smart interiors & the multi sense drive modes. Renault executed this exceptional 3D Anamorphic Experience campaign in other metropolitan cities such as Chennai -Express Venue and Delhi NCR – Ambience mall.
The campaign which was launched recently is scheduled to be live for the period of 2 weeks. The campiagn aims at engaging with the audiences and potential buyers using immersive visuals and content design which exhibits the sporty product design and empahises smart interiors & the multi sense drive modes of the Renault KIGER.
The first of its kind 3D on-ground anamorphic experience by Renault India provides an exhilarating visual treat and an opportunity for prospective customers to virtually experience the Renault KIGER amplifying the brand resonance for KIGER during the festive season.
Speaking on the launch, Mr. Sudhir Malhotra, Vice President Sales and Marketing, Renault India Pvt. Ltd said, “Our idea behind the Kiger campaign was to create a campaign unlike anything we have ever done before, this shaped up to be a fantastic brand-first initiative for us. 3D OOH gave us an exciting new realm to explore and it seemed very fitting for a visual narrative centred on an SUV that boasts of both a futuristic design and technology. Our aim was to engage with the audience in a way that feels fresh and authentic and allows the Renault Kiger to shine.”
Renault KIGER is one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. Renault KIGER has been recognized with multiple awards in the compact SUV category, highlighting its success in the Indian market. Powered by a world-class turbocharged 1.0L petrol engine, it not only offers more performance and a sporty drive, but also boasts best-in-segment fuel efficiency of 20.5 KM/L.
