On International Women’s Day 2025, Royal Brothers and MBSI (a Yamaha subsidiary) celebrated the 10th edition of their “RB For Women” initiative, providing 100 Bengaluru women with free motorcycle and scooter riding training. Held at Red Riders Go Karting Grounds, the program empowers women with essential skills for increased mobility and access to new opportunities.
The “RB For Women” program, now in its third year, has seen significant growth, demonstrating the strong demand for accessible motorcycle training among women. Participants receive comprehensive training, from basic operation to advanced techniques, with a strong focus on safety. They are provided with safety gear and a range of practice vehicles, all under the guidance of expert instructors.
Abhishek Chandrashekar, Co-Founder & CEO of Royal Brothers, emphasized the program’s commitment to women’s empowerment through mobility. He expressed gratitude to MBSI for their partnership and highlighted the goal of expanding the program nationwide, enabling more women to experience the freedom and independence of riding. He also articulated the companies vision of providing 500 million indians access to two-wheelers through rentals.
Nakao Hiroshi, CEO and Managing Director of MBSI, stated that the partnership aligns with MBSI’s vision to improve quality of life through sustainable mobility. He highlighted the “RB For Women” program’s role in breaking down barriers and fostering independence and equality, and outlined MBSI’s dedication to creating employment opportunities for women through two-wheeler riding skills.
Grisha Hasija, Project Head of MBSI’s Women Empowerment Project, acknowledged the success of the collaboration and MBSI’s commitment to expanding opportunities for women through partnerships with mobility companies. The initiative seeks to leverage shared resources to empower women and drive growth in India’s shared mobility sector.
The “RB For Women” program aims to increase female ridership and provide women with skills that open doors to employment, particularly in the growing delivery and transportation industries. The collaboration between Royal Brothers and MBSI reflects a shared commitment to women’s empowerment and accessible mobility.
