Bengaluru, India, September 30, 2024 – The Souled Store, a leading Indian brand for officially licensed pop culture merchandise, has partnered with MoEngage to streamline its customer engagement strategies.
Recognizing the importance of personalized experiences in today’s competitive market, The Souled Store sought a platform capable of delivering automated and scalable campaigns. MoEngage’s comprehensive suite of features, including push notifications, email marketing, and SMS messaging, aligned perfectly with the brand’s goals.
“MoEngage has been instrumental in helping us connect with our customers on a deeper level,” said Bhaavya Gupta, Chief of Staff at The Souled Store. “The platform’s automation capabilities have allowed us to optimize our campaigns and deliver personalized experiences at scale.”
By leveraging MoEngage’s intelligent features, The Souled Store is able to:
- Create personalized customer journeys: Tailor campaigns based on individual preferences and behaviors.
- Enhance campaign delivery: Optimize push notifications for maximum reach and engagement.
- Expand communication channels: Engage customers across multiple platforms, including WhatsApp and email.
Yash Reddy, Chief Revenue Officer at MoEngage, expressed excitement about the partnership: “We are delighted to support The Souled Store in their mission to deliver exceptional customer experiences. MoEngage’s platform is designed to help brands build lasting relationships with their customers, and we look forward to seeing the positive impact of our collaboration.”
As The Souled Store continues to grow, they plan to explore additional MoEngage features, such as web personalization and on-site messaging, to further enhance their customer engagement efforts.
