BENGALURU, 10 August 2026– Renowned Swiss watchmaker Longines has expanded its retail presence in South India with the launch of its third boutique in Bengaluru, located at Phoenix Market City. The new store was inaugurated by Bollywood actress and Longines Friend of the Brand, Sara Ali Khan, who later visited the Longines boutique at Phoenix Mall of Asia to experience a themed, vacation-style showcase.
The expansion highlights the brand’s growing appeal in the region. Commenting on the occasion, Sara Ali Khan said, “Given the fact that this is Longines’ third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India. Longines quietly marks every moment with effortless joy and elegance – that’s what makes it unique.”
Designed to reflect Longines’ signature aesthetic, the new boutique houses a comprehensive range of timepieces. Visitors can explore popular lines including the refined PrimaLuna and DolceVita, the versatile Conquest, the maritime-inspired HydroConquest, the Longines Legend Diver, and classic horological pieces from the Longines Master Collection. The collection is curated to cater to diverse lifestyle preferences, spanning urban sophistication to coastal leisure.
With this addition, Longines now operates three key retail addresses in the city: Ground Floor at Phoenix Market City, First Floor at Mall of Asia, and First Floor at UB City.
About Longines Based in Saint-Imier, Switzerland since 1832, Longines is celebrated for its commitment to tradition, elegance, and performance. Featuring its iconic winged hourglass emblem, the brand boasts a rich heritage in sports timekeeping and is a member of the Swatch Group Ltd., the world’s leading manufacturer of timepieces. Longines is currently represented in over 130 countries worldwide.
