Bangalore, Aug 27, 2023: On a lazy Sunday morning, citizens in surrounding areas of Vijayanagara, Bangalore woke up to see women are already blazed down the streets wearing beautiful colourful sarees. Bearing flag of fitness, they broke all chains of social barriers to make their day.
The 6th Edition of Taneira Saree Run organised by JJ Active saw over 7600 women from nooks and corners of Bangalore participating. They gathered in BGS ground in Vijayanagar before the break of dawn. The birds stopped chirping, listening to hues and cries of enthusiasts.
Taneira Saree Run is organized exclusively for women and is a celebration of the ability of women to transform generations by transforming themselves. Mother and daughter duos, groups of friends, mother-in-law & daughter in law duo, groups of family members, 3 generation of women mother, daughter, granddaughter were seen enjoying themselves this Sunday morning.
Chief Ms. Sindhu Gangadharan, SVP & MD, SAP Labs, Mr. Ambuj Narayan CEO, Taneira, Ms. Shalini Gupta, General Manager – Marketing Taneira flagged off the event.
Saree being an integral part of an Indian woman’s lifestyle, unites women across age, caste, creed and economic backgrounds. Hence The Saree Run is platform to share their challenges and find solutions for fitness.
Ladies groups, ladies from apartments and many more participated in huge numbers championing the cause. Women came out in support of their own personal fitness encouraging many more women to shatter the social barriers and take a giant leap towards personal fitness.
“Women play different important roles in everyone’s lives and are always the key to keep the entire family healthy and fit. They understand the importance of health but somehow cannot prioritize her own fitness. They face many challenges while pursuing fitness. What better force than a saree that unites women of India!”, exclaimed Mr. Pramod Deshpande, Head Coach & MD, JJ Active.
Bangalore based fitness centre JJ Active have been organising this saree run for the last 7 years in Bangalore. Recently the firm held the similar event in Pune recently for the first time. This event is scheduled to happen in 2 more cities this year.
