TCS World 10K Bengaluru Gears Up for Record-Breaking Year

The TCS World 10K Bengaluru is set for a record-breaking edition on April 28th, 2024, with over 30,000 participants expected to take part in both the in-person and virtual categories. This year’s race promises an exciting experience for runners of all levels.

Highlights:

• Over 30,000 Participants: The race boasts a record number of participants, with over 28,000 runners hitting the starting line in Bengaluru and an additional 1500+ joining virtually from around the world.
• New Venue and Route: Runners will experience a scenic new course featuring Bengaluru’s iconic landmarks like Ulsoor Lake, Chinnaswamy Stadium, and Vidhana Soudha. The Field Marshal Sam Manekshaw Parade Ground serves as the new home for the event.
• Elite Runners and Sustainability Efforts: The race features top Indian athletes like defending champion Tamshi Singh and Sanjivani Jadhav, the event record holder. VIDA, powered by Hero, joins as the Electric Two-Wheeler Partner, promoting eco-friendly transportation. 

Sunil Deshpande, Regional Head, TCS Bengaluru: “We’re overwhelmed by the phenomenal response from the running community. The passion and dedication of these participants are truly inspiring. We’re committed to using technology to enhance the race experience and create lasting memories.”

Vivek Singh, Joint MD, Procam International: “This record-breaking participation is a testament to the enduring appeal of the TCS World 10K Bengaluru. We’re excited to unveil a new route that accommodates more runners and ensures a smooth race experience. We’re grateful to the Karnataka State Authorities and all our sponsors for their unwavering support.”

Additional Details:

• The race offers a total prize purse of USD 210,000 with a potential bonus for record-breaking performances.
• ASICS remains the official Sports Goods Partner, awarding finisher t-shirts to the top 1000 Open 10K finishers (men and women).
• Bisleri, the Hydration Partner, launches limited-edition water bottles featuring prominent Indian women runners.
• A post-race musical celebration featuring Saregama artists will entertain participants.
• The Majja Run offers a “Run in Costume Contest” for participants to showcase their pop culture fandom.
• The Mirchi Get Active Expo will be held from April 25th to 27th for runners to collect bibs and enjoy special offers.

This press release highlights the key features of the TCS World 10K Bengaluru race, emphasizing the record participation, new venue and route, elite runners, sustainability efforts, and other exciting aspects. The inclusion of spokesperson quotes adds a personal touch and conveys the enthusiasm surrounding the event.