Bangalore, 15th March 2022: Toyota Kirloskar Motor (TKM) today announced the launch of its most exciting and much-awaited offering in the hatchback segment – The Cool New Glanza. Toyota’s most affordable offering in India, the Cool New Toyota Glanza is all-set to win customers with additional affordable variants, advanced features, dynamic look, sporty design & low cost of maintenance, making it a perfect value proposition in the segment.
The highly anticipated hatchback was launched at a virtual event today, in the presence of Toyota Kirloskar Motor (TKM) Executive Vice President of Sales & Customer Service – Mr. Tadashi Asazuma, & Mr. Atul Sood, Associate Vice President, Sales and Strategic Marketing at TKM.
A cool integration of advanced technology and Toyota signature front fascia, exclusively designed by Toyota engineers, the Cool New Glanza boasts of an advanced connected feature, the Toyota i-Connect– one app with one stop solution of connected features, services & value-added services developed to appeal to the modern & tech-savvy customers.
Ensuring convenience to the contemporary customers, technologies such as the Head-up display, 360-degree camera and 9-inch smart play cast, will not only allow control via a smartphone (Apple & Android) but will also ensure that the user is always in control and connected on the go.
Under the hood, the Cool New Glanza features a powerful yet fuel-efficient ‘K-Series Engine’ and comes with a Manual Transmission (MT) as well as an Automatic Transmission (AMT). The engine capacity of the new Glanza is 1197cc with power output of 66 KW (89 PS) to deliver a superior driving experience. The product will be introduced with two new affordable grades to the existing line-up – E (New), S (New), G, V.
Safety is paramount to Toyota, hence the Cool New Glanza comes with the most impressive set of advanced safety features that include 6 airbags, ABS with EB, VSC, ISOfix, a TECT body and Hill Hold Control.
On the exterior, the Cool New Glanza boasts of a stylish Toyota signature front grill, carbon fiber elements accentuating the sporty front bumper and 16-inch sleek alloy wheels, LED projector headlamps, and LED fog lamps. The Cool New Glanza will be available in 5 Vibrant exterior Colours – Sporting Red (New), Gaming Grey (New), Enticing Silver (New), Insta Blue, Café White. The Interior is spruced up with a unique classy dual tone adding to the cool quotient.
Commenting on the launch of the Toyota’s Cool New Glanza, Mr. Tadashi Asazuma, Executive Vice President – Sales & Customer Service, TKM, said, “Over these last few years the Glanza has won many hearts in India. And yet again with the Cool New Glanza, we are delighted to be recognized as a trusted brand by our customers who have started booking this new car in good numbers. Exclusively designed by Toyota’s designers, the Cool New Glanza features Toyota’s signature styling and sportiness. We believe it is the perfect choice for those customers who are seeking a stylish, technology laden, safe and comfortable car. The advanced connected technology used in the new Glanza is Toyota’s home-grown technology- Toyota i-Connect, which can be enabled through a smartphone or a smartwatch and is fully loaded with 45 plus features. What makes the cool new Glanza even more awesome, is the ‘Heart Touching Guest Experience’ across all our dealerships. The new Glanza takes Toyota’s commitment to quality and service to a whole new set of customers for a delightful ownership experience, thus delivering “mass happiness to all.”
Talking from the Marketing Strategy point of view for the Cool New Glanza launch, Mr. Atul Sood, AVP, Sales and Strategic Marketing, TKM, said, “At TKM, we have always focused on delivering the best products and services to our customers. In doing so, it has been our endeavour to draw more customers to the Toyota Experience, thus catering to the needs of the millennials who seek both value and style. The launch of the Cool New Glanza is an important step in that direction. It will be our goal to continue enabling more people to buy and experience a Toyota along with our renowned after-sales service which is a key differentiating factor. We are happy to offer a unique industry experience that comes with the acclaimed global standards of Toyota service quality, provided by highly trained staff who will attend to your car with utmost care in a prompt and timely manner.
Besides the range of exciting features, the new hatchback from Toyota’s stable also offers affordable cost of maintenance thus ensuring complete peace of mind,” he added.
The interiors of the Cool New Glanza are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The car has a classy dual tone interiors with ergonomically designed wide legroom & headroom, Tilt and Telescopic Steering, Steering-mounted audio control with push start, Footwell & Courtesy Lamps, 9 inch new Smart Playcast, Auto EC IRVM, Cruise control, Rear AC Vents, UV Protect Glass, USB Rear, and Auto AC; all combining to provide an exciting ride along with great comfort and convenience.
Furthermore, the Cool New Glanza is bundled with the renowned Toyota experience through a warranty of 3 years/100,000 kilometres and an option of extended warranty of upto 5 years/220, 000 kilometres, to further enhance customer satisfaction. Convenience of periodic service in just 60 minutes via Express Maintenance, booking service appointment through just a few clicks and peace of mind through 24x 7 roadside assistance.
The Cool New Glanza comes with a host of customized finance schemes like total cost of ownership and many offers that is customized to cater to the needs of the customers. Over the years, in addition to Toyota Finance Services (TFS), the company has partnered with several financial institutions to enable easy finance options at competitive interest rates for customers across a vast number of cities and towns in India. Similarly, by upgrading and exchanging through Toyota U Trust, buyers can avail one stop solution for reliable, transparent, and easy buying and selling of used cars.
The Cool New Glanza can be experienced from the comfort of one’s home through the Toyota Virtual showroom- A true reflection of ‘We Are Where You Are”. Customers can effortlessly get 360-degree external and internal views, check all the available variants and colours, experience its key features and get variant-wise comparison. It also allows customers to e-book at the click of button.
Bookings for the Toyota Cool New Glanza have begun since 9th March 2022 at an amount of Rs. 11,000. Customers can make their bookings online on www.toyotabharat.com or also visit their nearest Toyota dealership. For more details, customers can simply log on to www.toyotabharat.com.
