Bengaluru, 24 May, 2025: TP-Link, a global leader in networking solutions, announced a substantial 112% growth in router sales during April 2025 compared to the same period last year. This surge is largely attributed to record-breaking IPL streaming across connected devices, including smart TVs, tablets, and smartphones. As millions of viewers tuned in to watch the T20 League, the demand for seamless 4K streaming and uninterrupted connectivity saw a significant boost in sales for TP-Link’s high bandwidth series and Deco series routers.
The South and West regions of India emerged as key markets during the IPL season, with TP-Link’s high bandwidth series witnessing a 141% increase, while the Deco series grew by 74% (April 2025 vs. April 2024). The growth reflects a strong consumer preference for high-speed, stable connections capable of supporting multiple devices in bandwidth-heavy environments.
The IPL season traditionally marks a surge in digital consumption in India, and TP-Link capitalized on this demand with its future-ready networking solutions. The high bandwidth series, equipped with high-end technology, and the Deco series, designed for whole-home mesh networking, have been instrumental in ensuring uninterrupted streaming experiences.
Bijoy Alaylo, COO, TP-Link India said, “Cricket is more than just a sport in India it’s a unifying experience that brings millions together. This IPL season not only showcased record viewership but also highlighted how deeply integrated digital streaming has become in the lives of Indian consumers. At TP-Link, we are proud to be a part of that experience, ensuring that fans enjoy every six, every wicket, and every thrilling moment without interruption. Our wide range of series are engineered to support this passion, delivering high-speed connectivity that enhances the viewing experience across devices. As India’s appetite for digital content grows, we remain committed to empowering that journey with reliable, future-ready networking solutions.”
TP-Link’s strategic presence in high-growth markets has contributed to its dominance in India’s home networking segment. Furthermore, a comparative analysis of January-February versus March-April 2025 indicated robust growth, signaling strong consumer readiness ahead of the IPL season.
Looking ahead, TP-Link aims to further solidify its market leadership by expanding its product portfolio and enhancing its supply chain capabilities to meet growing demand across India.
