BENGALURU, 18th August 2026 — Wipro Consumer Care & Lighting today announced the acquisition of DERMATOUCH, one of India’s fastest-growing, science-backed skincare brands. The deal marks Wipro Consumer Care’s initial entry into India’s rapidly expanding premium skincare market, serving as its first foray into digital brands.
This transaction represents Wipro Consumer Care’s 18th acquisition globally and its third strategic deal within the past month, following the recent acquisitions of Good Home and Eva from TTK Healthcare, as well as the S brands in the Philippines.
Deal Structure & Strategic Expansion Under the terms of the agreement:
- Wipro will acquire a 60% stake in DERMATOUCH at an Enterprise Value of INR 387.5 Crore (~US$ 40.8 Mn).
- The remaining 40% stake will be acquired over the next three years.
- Co-founders Anish Nagpal and Amit Purswani, alongside the current management team, will continue to lead the business during this transitional growth period.
Building on Wipro’s global skincare expertise—anchored by established international brands such as Derma Lab, Dr. Dermis, and Bio-essence—the acquisition positions the company to capture high-growth opportunities driven by rising consumer demand for clinical, dermatologist-recommended formulations.
Rapid Growth and Brand Trajectory Founded by Anish Nagpal and Amit Purswani, DERMATOUCH is a concern-based pharmacy skincare brand designed to address targeted skin issues including pigmentation, acne, brightening, and sun protection. The brand offers active-ingredient formulations across formats including face washes, soaps, serums, creams, moisturisers, and sunscreens.
The brand’s growth reflects a broader shift in consumer behavior toward efficacy-led skincare:
- Revenue Performance: Achieved revenues of 131 Crore (~US$ 13.6 Mn) in FY26, representing a 114% growth over FY25.
- Volume Acceleration: Expanded unit sales from ~60,000 products per month two years ago to over 60,000 products daily
- Omnichannel Distribution: Built a market presence spanning direct-to-consumer (D2C) channels, leading online marketplaces, and a rapidly scaling offline retail footprint.
Commenting on the acquisition Kumar Chander, CEO of Wipro Consumer Care & Lighting and MD of Wipro Enterprises said, “Dermatouch represents an exciting opportunity for us as our first foray into digital brands. We have been clear that we would only look at digital brands that have the potential to expand offline, which Dermatouch has already proven. The brand has earned significant consumer trust in a short span of time, and we see considerable potential to scale it further by combining its innovation-led approach with Wipro’s capabilities.”
Anish Nagpal and Amit Purswani, Co-founders of DERMATOUCH said that Partnering with Wipro marks a monumental milestone in Dermatouch’s journey. Since inception, our mission has been to build a trusted, science-backed and efficacy-led skincare brand focused on addressing real consumer concerns. Wipro’s legacy of trust, consumer-first philosophy, and decades of experience in building and scaling successful brands across global markets makes it an ideal partner for our next phase of growth. Its extensive distribution network and deep research capabilities will enable us to take Dermatouch to newer heights and make it a truly global brand.
Sumit Keshan, Head of M&A (India) and Managing Partner, Wipro Consumer Ventures said , Dermatouch aligns perfectly with our strategy to capture high-growth segments in personal care. The brand has cultivated customer loyalty through its science-backed portfolio and deep understanding of evolving consumer needs. By combining Dermatouch’s strengths with Wipro Consumer Care’s capabilities in R&D, distribution, and innovation, we believe there is extensive scope to accelerate growth in India’s fast-growing premium skincare market.
About Wipro Consumer Care & Lighting Wipro Consumer Care & Lighting, a part of Wipro Enterprises, is one of the fastest-growing FMCG companies in the region. With a strong presence across personal care, home care, lighting, and commercial office solutions, the company manages a portfolio of leading global and domestic brands across Asia, Africa, and the Middle East.
