Bangalore, June 9, 2026: Relaxo Footwears Limited, India’s largest footwear manufacturer, has strengthened its retail presence in South India by launching four new Exclusive Brand Outlets (EBOs) in Bangalore. Located in JP Nagar, Attibele, Channasandra, and Magadi Road, these additions bring the company’s total store count to 429. Popular Indian actress Adah Sharma inaugurated the outlets, interacting with eager consumers at the launch event.
This expansion aligns with Relaxo’s refreshed retail identity, which focuses on delivering an engaging, intuitive, and seamless shopping experience for the modern consumer.
Key Highlights of the New Outlets
- Modern Design: Features a contemporary, clean aesthetic with bold brand accents, creating an inviting and easy-to-navigate environment.
- Defined Brand Zones: Houses Relaxo’s top-tier brands—Sparx, Flite, Bahamas, MaryJane, and Boston—in dedicated, organized spaces.
- Enhanced Visibility: Implements advanced visual merchandising to improve product discovery, allowing customers to browse comfortably and buy confidently.
“Bangalore continues to be an important and fast-growing market for us,” said Mr. Aakash Koparkar, Vice President of Retail Business at Relaxo Footwears Limited. “With these new stores, we are bringing our next-generation retail format closer to consumers, making the shopping experience more intuitive, contemporary, and engaging.”
The launch is a core component of Relaxo’s broader retail strategy, which aims to drive footfall, boost in-store conversions, and deliver a consistent, elevated experience across markets. By rapidly expanding its network of EBOs, Relaxo continues to invest heavily in its omnichannel presence and deepen its reach across key urban Indian markets.
