Bengaluru, October 5, 2023 – ABP Network, a distinguished leader in the Indian media industry, marked a triumphant debut with its latest musical endeavour, “Roots & Rhythms,” at the Indira Gandhi Indoor Stadium in New Delhi on September 30th. The grand event witnessed an overwhelming response, drawing a crowd of approximately 12,000 attendees.
“Roots & Rhythms” served as a portal into the rich tapestry of India’s musical traditions, offering a diverse lineup of acclaimed artists who left the audience captivated. The concert featured the sensational Badshah, injecting a contemporary twist into Indian music, Shilpa Rao showcasing her versatility across various genres, and Papon, deeply rooted in Indian culture, delivering a mesmerizing performance. Together, they orchestrated an unforgettable musical experience for the diverse audience.
The musical extravaganza celebrated the unifying power of music in ‘New India,’ transcending boundaries and fostering unity. ABP Network meticulously curated “Roots & Rhythms” with the objective of inspiring unity and celebrating India’s diverse musical heritage.
On the heels of the concert’s resounding success, Avinash Pandey, CEO of ABP Network, expressed his jubilation, stating, “I’m absolutely delighted with the phenomenal turnaround we witnessed at the concert. The roaring crowd, the thunderous cheers, and the overall success of the event validate that we accomplished something truly extraordinary. This isn’t just a concert; it’s an exploration of the powerful stories that music can weave. Through ‘Roots & Rhythms,’ we sought to create an immersive experience that goes beyond the stage, connecting our audience with the heart and soul of India’s musical heritage. Bringing three big artists together on one platform is a testament to our commitment to pushing boundaries and creating unique experiences.”
“Roots & Rhythms” stands as a testament to ABP Network’s dedication to bridging cultural gaps and bringing people of all ages and backgrounds together. It serves as a platform for celebrating India’s musical heritage while embracing contemporary sounds, crafting memories that resonate with the nation’s passion for music.
The resounding success of “Roots & Rhythms” firmly establishes it as a must-attend musical event for both music enthusiasts and those looking to immerse themselves in India’s rich cultural heritage. ABP Network’s commitment to promoting and preserving the nation’s artistic legacy shines brightly through this event.
