The statistics highlights 52% digital purchase ; 35% are women customers
Spinny insights 2021- Bangalore | |
Insights from a personal car-loving year | |
First time car-buyers | 64% |
Age group that bought the most cars | 25-35 years |
Women car-buyers | 35% |
Home Deliveries | 54% |
Online Purchases | 52% |
Top three preferred car brands | Maruti Suzuki, Hyundai and Honda |
Top three preferred car models | Hyundai Grand i10 Maruti Suzuki Swift Hyundai Elite i20 |
Top three preferred colors | White, Grey, Red |
Full stack used-car platform Spinny, has witnessed a huge demand from Bangalore and nearly saw 64% of new buyers. While the majority of buyers are young males, there has been an uptake in the number of women used car buyers. Almost 35% of used car buyers are female in comparison to male.
In terms of favoured brands & car models, most buyers in the city are opting for Maruti, Hyundai & Honda & cars such as Grand i10, Swift, Elite i20 with White, Grey & Red as preferred color choices.
Customers are also inclined towards taking home test drives with almost 54% choosing this along with home delivery as the preferred car-buying process. Moreover, customers are booking cars online for an entirely new car-buying experience which resulted in 52% of completely online purchases at Spinny.com.
Says Niraj Singh of Spinny’s 2021 – “Through the pandemic and its aftermath, Spinny has stayed focused on its home deliveries and home test drives #WithExtraCare. A car of one’s own is no longer a novelty, and increasingly in urban India, it is being regarded as a necessity. With our focus on the four pillars of Spinny Assured ® designed to instate quality, standardization and the greatest degree of customer-centricity, people have come to trust a pre-owned car company and the life-long relationship with car buyers that we seek to develop. Our mission is to deliver a quality car to every household in the country and our numbers are reflective of progress in that direction.”
In alignment with our principles and strategies, we had introduced a special initiative called Spinny #withExtraCare during the pandemic peak. Through this step, we offered home test-drive opportunities to consumers amidst strict and thorough preventive measures as per WHO guidelines.
This signifies the changing user behaviour and the trust customers have in Spinny’s services. With all details on the website, decisions can be made from home due to its transparent policies such as Fixed Price Assurance, 5-Day Money-back Guarantee, 200 inspection points & 1 year Spinny warranty.
