INDIA — May 18, 2026 — Dish TV India Ltd. has announced a major strategic expansion in South India, introducing a refreshed lineup of budget-friendly, regional-language entertainment packages. Designed to cater directly to the evolving viewing habits of South Indian households, the new offerings prioritize linguistic preferences, seamless access, and uninterrupted viewing.
South India remains one of the country’s most vibrant and culturally distinct television markets. Across Tamil, Telugu, Kannada, and Malayalam-speaking regions, TV consumption is deeply intertwined with local cinema, family viewing traditions, and regional storytelling. Recognizing this deep loyalty to local content, Dish TV’s enhanced portfolio simplifies access to relevant entertainment while delivering exceptional value.
Tailored Regional Content at Unmatched Prices
The newly designed monthly subscription packs start at an affordable ₹149 per month, offering a robust mix of general entertainment, movies, local programming, and sports.
To ensure households only pay for what they want to watch, the plans are highly curated yet flexible:
- Comprehensive Base Tier: Includes over 225 channels to provide a diverse baseline of entertainment.
- Tamil Market Focus: Features more than 36 dedicated Tamil-language channels.
- Telugu, Kannada, and Malayalam Markets: Each dedicated regional pack includes over 30 tailored channels.
- Easy Customization: Subscribers can easily add or modify channels based on their household’s daily preferences.
Uninterrupted Viewing with ‘Sports Always-On’
In addition to language-specific curation, Dish TV is tackling a common consumer pain point by introducing the “Sports Always-On” feature. This service ensures that viewers remain connected to major sporting events even during temporary service disruptions or subscription recharge gaps. Built around actual everyday viewing behaviors, this feature guarantees that critical live sports action is never missed due to administrative delays.
Leadership Perspectives
“South India has always been a cornerstone market for Dish TV, driven by deep-rooted entertainment cultures and highly engaged family viewing,” said Manoj Dobhal, CEO and Executive Director of Dish TV India Ltd. “With packs starting at just ₹149, our goal is to align with modern viewing habits and remove the friction from television access. Consumers can enjoy their favorite content in their preferred language without worrying about sudden disruptions.”
Sukhpreet Singh, Chief Revenue Officer of Dish TV India Ltd., echoed these sentiments, highlighting the value-driven nature of the launch:
“Today’s consumers demand convenience, affordability, and cultural relevance. Our enhanced South India strategy addresses these insights directly into a single, consumer-first proposition. We are making everyday entertainment simpler, more accessible, and highly personalized for millions of households.”
Through this targeted regional rollout, Dish TV India Ltd. reaffirms its long-term commitment to deepening consumer engagement across the southern states, delivering a modern, seamless viewing experience that honors local language and culture.
