Bangalore, May 4, 2024 – As the auspicious occasion of Akshaya Tritiya approaches, it brings with it the promise of new beginnings, prosperity, and unending blessings. This year, celebrated on May 10th, 2024, the significance of purchasing ‘true white’ holds great meaning, symbolizing purity and auspiciousness. In line with this sentiment, platinum jewellery emerges as the perfect choice, embodying purity with its 95% purity and timeless appeal.
Platinum, known for its naturally white and untarnished shine, becomes particularly favored for Akshaya Tritiya celebrations due to its association with purity and longevity. With a diverse range of options available, consumers can elevate their festivities with precious platinum jewellery, blending tradition and modernity seamlessly.
Vaishali Banerjee, MD, PGI India, emphasized platinum’s appeal to young consumers, highlighting its association with emotionally significant milestones and festivals. Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, echoed the sentiment, expressing confidence in offering dynamic platinum jewellery designs to meet evolving preferences.
Joy Alukkas, Chairman and Managing Director of Joyalukkas India Pvt Ltd., emphasized platinum’s symbolism of wealth, fortune, and prosperity, making it an ideal choice for Akshaya Tritiya celebrations. Suvankar Sen, CEO & MD of Senco Gold & Diamonds, emphasized platinum’s rarity, purity, and appeal to the younger generation, offering a variety of options to cater to varied style preferences.
Milan Shah, Director of Kalamandir, anticipated increased platinum jewellery sales as consumers seek to embrace new beginnings and prosperity during Akshaya Tritiya.
As Akshaya Tritiya approaches, embrace the blessings of eternity with platinum jewellery, available at leading jewellery retailers nationwide.
