The ITCH Summit 2024, held recently in Bangalore, India, brought together dreamers, entrepreneurs, and industry leaders to ignite inspiration and empower students. The event wasn’t just about motivational speeches; it witnessed the launch of a groundbreaking initiative – Guthli, India’s first Ad Film Festival for Students.
A Gathering of Aspiration and Achievement
The summit wasn’t just another event; it was a celebration of ambition and the power of collective action. It featured inspiring talks by luminaries like Shekhar Naik, a former captain of the Indian National Blind Cricket Team, and social activist Sunitha Krishnan, a Padmashri awardee. Their stories resonated with the audience, emphasizing the power of perseverance and the ability to turn dreams into reality.
A Collaboration to Empower SMEs
The ITCH Summit also announced a noteworthy collaboration between Agency M and the SME Chamber of India. This initiative aims to leverage the expertise of student interns to develop branding solutions for “Made in India” products, fostering a spirit of entrepreneurship and contributing to national progress.
Guthli: Sowing the Seeds of Tomorrow’s Advertising
The highlight of the summit was the unveiling of Guthli, an Ad Film Festival designed to cultivate a future generation of advertising visionaries. The brainchild of Mr. Prateesh R Nair, Guthli aims to be a launchpad for aspiring students, nurturing creativity and originality in the field. The event was graced by advertising stalwarts Piyush Pandey and KV Sridhar, who emphasized the importance of nurturing young talent and fostering fresh perspectives.
Guthli Scholarships: Recognizing and Rewarding Young Minds
Guthli’s launch also marked the announcement of scholarships named after Piyush Pandey and KV Sridhar. These scholarships aim to celebrate exceptional work by young minds and future leaders in the advertising industry.
Empowering Young Creators
Guthli goes beyond just a film festival. It aims to empower young creators through workshops, masterclasses, and networking opportunities. This initiative recognizes the power of unconventional thinking and its potential to redefine the advertising landscape.
A Testament to Student Passion
The ITCH Summit 2024 was a resounding success, orchestrated by the dedicated student committee of Miles SoBA led by interns Preethi Rajaram and Rohit Sharma. Their hard work and passion were evident throughout the event, showcasing the immense talent and potential of the next generation.
