MAHINDRA UNVEILS THE ALL-NEW BE 6 SPORTEQ SERIES: A BOLD FUSION OF SPORT, INTELLIGENT TECHNOLOGY, AND ELECTRIC PERFORMANCE

• Battery as a Service (BaaS) Introduced: BE 6 SPORTEQ series starts at ₹11.45 Lakh with BaaS (battery subscription at ₹3.75 per km).
• Next-Gen Digital Cockpit & TEQ Suites: Features a coast-to-coast three-screen layout integrated with six all-new “TEQ Suites,” featuring TEQ_Talk—a conversational AI companion powered by Google Gemini.
• Exclusive Editions: Unveiling of the top-tier Launch Edition in Graphite Storm with Racing Tan interiors, alongside the motorsport-inspired Formula E Freedom Edition.
• Software-Defined Vehicle (SDV) Commitments: OTA updates bringing SPORTEQ features to existing BE 6, XEV 9e, and XEV 9S owners starting in January 2027.
• Customer Deliveries: Scheduled to commence on the occasion of Onam (26th August 2026).

India , Bengaluru — August 29 2026: Mahindra & Mahindra Ltd. today officially introduced the BE 6 SPORTEQ, an expansive new series representing the next evolutionary leap of its flagship electric origin SUV. Designed to blend high-performance sports styling with advanced software integration, the SPORTEQ lineup broadens the choices available to EV buyers in India. Marking the series debut, Mahindra also revealed two specialized expressions: the luxury-focused BE 6 SPORTEQ Launch Edition and the high-performance BE 6 SPORTEQ Formula E Freedom Edition.

Since its original unveiling in November 2024, the BE 6 platform has served as Mahindra’s cornerstone electric SUV, driven by its “Pulse Goes Rogue” philosophy. The SPORTEQ line extends this ethos by combining physical design updates with deep artificial intelligence integration.

A New Paradigm in EV Design, Choice, and Architecture

The BE 6 SPORTEQ range expands customer options across eight distinct variants: ONE, TWO, THREE, THREE+, FOUR, FE, FE FOUR, and the Launch Edition. The series introduces four new shades—Rosso Impulso, Ruby Velvet, Graphite Storm, and Firestorm Orange Satin—bringing the total available exterior color palette to 12.

Inside, starting from the TWO variant, the cabin features a coast-to-coast three-screen digital display that spans the dashboard. For drivers seeking a classic motorsport aesthetic, the SPORTEQ Freedom Edition retains the race-inspired two-screen cockpit framed by a halo structure.

As a Software-Defined Vehicle (SDV), the SPORTEQ series serves as the launch platform for Mahindra’s new software architecture. To ensure longevity and brand parity, Mahindra announced that features introduced across the SPORTEQ line will be rolled out to existing owners of the BE 6, XEV 9e, and XEV 9S via over-the-air (OTA) updates starting in January 2027.

MAIA Architecture & The Six TEQ Suites

At the core of the SPORTEQ experience is MAIA (Mahindra’s Artificial Intelligence Architecture), the intelligence layer managing vehicle controls, infotainment, and telemetry. MAIA powers six domain-specific software suites known as the TEQ Suites:

1. TEQ_Talk (AI Voice Companion): Built using Google Gemini, TEQ_Talk provides natural-language conversational processing through 17 specialized AI agents. It handles over 100 core vehicle functions and integrates directly with 48 in-car applications spanning HVAC controls, turn-by-turn navigation, news feeds, and media playback.
2. TEQ Play (In-Cabin Entertainment): Includes native OEM-integrated Karaoke, a Bring-Your-Own-Device (BYOD) in-car gaming hub, Dolby Vision and Dolby Atmos sound processing, Private Audio zoning, and GrooveMe Party mode.
3. TEQ Drive (Performance Dynamics): Manages dynamic handling and powertrain parameters. Includes Custom Drive Modes, Drift Mode, Tribe Drive, Revive & Revive SOS, and an exclusive Acceleration Boost function for Formula E variants.
4. TEQ Me (Personalization): Enables seamless occupant recognition and automated loading of personal driver profiles upon entry.
5. TEQ Secure (Safety & Access): Features Secure360 Pro live perimeter viewing with remote audio relay and intrusion alerts. It introduces a Car Connectivity Consortium (CCC)-compliant Digital Car Key system compatible with iPhone, Apple Watch, Android, and Samsung ecosystems, alongside physical NFC cards. The system also supports a 3rd-screen parental control lock.
6. TEQ xting (External Customization): Allows drivers to configure customized digital messaging on the rear tailgate screen.

Special Editions: Launch Edition & Formula E Freedom Edition

• BE 6 SPORTEQ Launch Edition: Occupying the top of the standard range, this edition comes exclusively in a Graphite Storm exterior paint scheme matched with full Racing Tan leatherette upholstery.
• BE 6 SPORTEQ Formula E Freedom Edition: Directly tied to Mahindra Racing’s competitive campaign in the ABB FIA Formula E World Championship—which recently included wins in Monaco and Tokyo—this edition brings track-derived elements to the road. Designed to showcase ahead of the London E-Prix, it features the original BE 6 headlamp signature, custom tricolour accents, and available satin finishes like Rosso Impulso. The interior features a Black & Firestorm Orange theme surrounding the classic two-screen halo cockpit. Mechanically, it includes an Acceleration Boost mode capable of launching the SUV from 0 to 100 km/h in 6.44 seconds.