Bengaluru, May 5, 2024: Phoenix Mall of Asia, celebrated for its unmatched shopping experience, has launched “Dreamland: Rainbow Rex Park” – a sensational summer extravaganza promising two months of vibrant hues and delightful characters. Central to this captivating spectacle is India’s tallest inflatable, the 50-foot Rainbow Rex, which changes colors with each tap. The grand opening witnessed celebrity moms Debina Bonnerjee, Kishwer Merchant, Udita Goswami, Neha Bijlani, Vandana Sajnani, and Tejaswini Kolhapure, accompanied by their children, inaugurating the event amidst confetti, laughter, and boundless excitement. The occasion was graced by prominent Bengaluru-based influencers, adding their charm to Phoenix Mall of Asia’s renowned events.
“Dreamland” at Phoenix Mall of Asia immerses visitors in a world of Rainbow Rex’s Colorful Adventure, where interactive experiences and vibrant decor transform the mall into a whimsical wonderland. Led by the cheerful guardian, Rainbow Rex, guests embark on a playful journey through inflatable structures and engaging activities, celebrating the essence of childhood joy.
Throughout the event, visitors enjoyed a plethora of activities, from live music performances and magic shows to enchanting bubble displays. The festivities included clown antics, jugglers’ performances, and workshops, offering endless entertainment for families. The captivating storytelling transported young minds into Rainbow Rex’s adventures, ensuring an unforgettable experience for all attendees.
Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia & Senior VP Marketing South, expressed her enthusiasm, stating, “We are thrilled to introduce ‘Dreamland: Rainbow Rex Park’ to Bengaluru, featuring India’s tallest 50-foot installation. This summer, families are invited to embark on a magnificent journey where every color sparks curiosity and awe.”
Gajendra Singh Rathore, President Malls South, The Phoenix Mills Ltd, shared his excitement about the summer campaign, emphasizing the mall’s commitment to providing luxurious experiences. He stated, “Through ‘Dreamland: Rainbow Rex Park’, we aim to create a magical and opulent spectacle for both children and parents, promising a lifetime of cherished memories.”
In addition to “Dreamland,” Phoenix Mall of Asia offers top-tier entertainment zones such as Funcity and Time Zone for all age groups. The anticipation grows with the upcoming launch of Hamley’s store, promising endless joy for families. The mall also hosts renowned kids wear brands and South India’s largest PVR INOX Megaplex, enriching the visitor experience with entertainment and leisure options.
Attendees of Dreamland are treated to a magical adventure, aligning with Phoenix Mall of Asia’s vision to be an experiential hub for Bangaloreans and visitors alike. “Dreamland: Rainbow Rex Park” epitomizes a summer of fun and fantasy, igniting imaginations and creating unforgettable moments for all.
