Bangalore, India – March 17, 2025 – Salesforce, the leading AI CRM provider, and Ather Energy, a prominent Indian electric two-wheeler (E2W) manufacturer, have announced a strategic partnership to transform customer and dealer experiences. This collaboration introduces “Ather Dealer Central,” a groundbreaking Dealer Management System (DMS) built on the Salesforce Platform, integrating lead management, CRM, and dealership operations.
Ather Energy, experiencing rapid growth with 350 dealerships nationwide and plans for further expansion, sought a scalable and agile solution to enhance its dealer network. “Ather Dealer Central” addresses this need by providing a unified, AI-powered platform accessible via a mobile app, empowering dealers to make informed decisions on the go, improving customer satisfaction and driving business growth.
Ravneet S. Phokela, Chief Business Officer of Ather Energy, emphasized the customer-centric approach of the new DMS, stating, “Our collaboration with Salesforce and the implementation of ‘Ather Dealer Central’ reimagines how EV dealerships operate. It’s a unified, intelligent platform that seamlessly connects every aspect of the dealer ecosystem, providing our dealer partners with unprecedented insights, mobility, and efficiency.”
Mankiran Chowhan, Vice President, Financial Services & Consumer Industries, Salesforce India, highlighted the importance of customer experience in the maturing Indian EV market. “Our partnership with Ather Energy showcases how technology can redefine mobility, empowering businesses to deliver smarter, more connected experiences. By leveraging Salesforce’s solutions, Ather is setting a new benchmark for dealership management and customer engagement—creating a scalable ecosystem that drives sustainable growth and innovation in the industry.”
The partnership also leverages Salesforce Agentforce, an AI-powered digital labor solution, to enhance efficiency and customer engagement. Agentforce enables the deployment of autonomous AI agents across various business functions, working alongside human employees to optimize operations and deliver faster results.
This collaboration marks a significant step in the evolution of EV retail in India, combining Salesforce’s AI capabilities with Ather Energy’s innovative approach to customer and dealer management.
