Major overhaul brings innovation and a famous face to the lubricants company
18th Aprile 2024. Savsol Lubricants, a leader in automotive and industrial lubricants, announced a two-pronged approach to propel the brand forward. They introduced a new line of lubricants featuring cutting-edge technology called Savsol Ester 5, and also signed Bollywood actor Sidharth Malhotra as their brand ambassador.
This strategic move aims to boost brand awareness, reach a wider audience, and solidify Savsol as a frontrunner in the lubricants industry. The Savsol Ester 5 line represents a significant milestone for the company, showcasing their commitment to innovation and high-quality products.
“We’re excited to introduce our groundbreaking Ester Fluid technology in the Savsol Ester 5 line,” said Gautam N. Mehra, Chairman and MD of Savita Oil Technologies Ltd., parent company of Savsol Lubricants. “This positions Savsol as a leader in the lubricants industry. Partnering with Sidharth Malhotra further strengthens our commitment to excellence as we strive to deliver exceptional products to our customers.”
The press release continues with quotes from Sidharth G. Mehra, Executive Director of Savita Oil Technologies Ltd., and actor Sidharth Malhotra, highlighting their shared pursuit of innovation and commitment to exceeding expectations.
By combining advanced technology with a popular celebrity endorsement, Savsol Lubricants positions itself for a new era of success.
