Bengaluru, November 28, 2025 — STOK, the new premium beer from Indore-based Mount Everest Breweries Ltd., made a highly anticipated and refreshing debut in Bengaluru with an exclusive, experiential launch night at Mirage, Ashok Nagar. Echoing the brand’s core philosophy of “Living the Chill,” the event was designed as a relaxed, culture-forward gathering, featuring stand-up comedy, live music, creator-led sets, and curated hangout zones.
The launch evening immersed guests in STOK’s lifestyle-led identity, showcasing its “Laughter Brewery” and “Chill Scene” concepts. Featured performances included Siddharth Shetty, DJ Lady Barot, MixItWithMendi, and Mr. Kadakman. Attendees also received an exclusive preview of STOK’s upcoming draught version, slated for rollout across select outlets in the coming months.
“Bengaluru felt like the right place to introduce STOK,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “It’s a city that celebrates creativity and community… We wanted a beer that you’d reach for when you want to relax with friends or celebrate something small. That’s what ‘Live the Chill’ is about.”
STOK enters Karnataka with three carefully crafted variants: Strong, Wheat, and Lager. These brews utilize premium ingredients like German hops and high-quality millets, produced on advanced brewing equipment under the supervision of a seasoned master brewer with deep industry expertise from UB Kingfisher.
Vinod Babu G, CEO at Mount Everest Breweries Ltd., stated, “Bengaluru has always embraced innovative beer experiences. Our goal was simple: give people a premium brew that’s inviting rather than intimidating. With three variants and draught coming soon, we’re excited to be part of the city’s scene.”
Developed as a modern Indian interpretation of premium beer, STOK is crafted for a new generation seeking quality without the pretense. The brand aims to redefine the homegrown premium beer experience, blending high-end brewing techniques with an easygoing lifestyle ethos. With demand for differentiated beers rising across India, STOK is positioning itself as a fresh, friendly option in Bengaluru’s beer lineup.
