BENGALURU, October 26, 2026 — Tamannaah Fine Jewellery, founded by acclaimed actor and entrepreneur Tamannaah Bhatia, has officially announced its expansion into Bengaluru in partnership with Khazana, Taj’s curated luxury retail boutique destination. This launch marks the second milestone in an ambitious 10-city retail journey across India, following the brand’s successful debut in New Delhi.
The collaboration unites two distinct visions of luxury: Khazana’s hospitality-driven, curated retail ecosystem and Tamannaah Fine Jewellery’s unconventional, contemporary design philosophy. Built on the core principle of “Beyond the Occasion,” Tamannaah Fine Jewellery redefines fine jewellery by creating versatile, modern pieces meant to integrate seamlessly into everyday life without compromising on traditional craftsmanship or refinement.
Speaking on the Bengaluru launch, Tamannaah Bhatia, Founder of Tamannaah Fine Jewellery, shared:
“Bengaluru has always been a city that embraces individuality and contemporary expression, making it an exciting market for us. With Tamannaah Fine Jewellery, I wanted to create pieces that go beyond traditional occasions and become a part of how people express themselves every day. Our association with Khazana allows us to bring this philosophy to a wider audience, and I’m delighted to continue this journey in Bengaluru.”
By integrating into Khazana’s boutiques within Taj properties, the brand presents discerning luxury travelers and local consumers with an alternative approach to styling fine jewellery. For Khazana, the partnership enhances its fine jewellery curation with pieces tailored for the modern luxury lifestyle.
Highlighting Khazana’s strategic expansion, Faisal Momin, VP of Khazana, noted:
“Khazana is embarking on a journey to establish its presence across most Taj hotels by 2030. Our vision is to bring the finest expressions of Indian craftsmanship, artistry, and heritage closer to our guests, drawing upon the trust, legacy, and distinction of Taj hospitality while preserving Khazana’s own core identity. We see this as a natural extension of the Taj experience, creating greater visibility and opportunity for India’s exceptional artisans and craftspeople.”
The ongoing 10-city rollout will progressively introduce Tamannaah Fine Jewellery to diverse premium markets nationwide. At its core, the Khazana × Tamannaah Fine Jewellery collaboration represents a forward-thinking alignment of two brands challenging convention—one reimagining luxury retail through experiential hospitality, and the other reinventing how fine jewellery is designed, styled, and worn.
