Bengaluru, Thursday, 23rd July 2026: Wipro Consumer Care & Lighting today announced that it has signed definitive agreements to acquire Good Home and Eva brands from TTK Healthcare Limited. This acquisition strengthens Wipro’s portfolio in the home care and personal care categories reinforcing its position in the fast-evolving consumer market.
The acquisition reflects Wipro Consumer Care & Lighting’s strategy of expanding its presence across trusted, high-potential categories by adding well-established brands with strong consumer recall and significant opportunities for future growth.
Good Home is a recognised home care brand with a portfolio spanning air care, odour removers, scrubbers and drain cleaners, addressing a wide range of household cleaning and hygiene needs. Eva, one of India’s pioneering deodorant brands, enjoys a loyal consumer franchise with offerings across deodorant body sprays, no-gas perfumes, underarm roll-ons and talcum powders.
Together the two brands broaden Wipro Consumer Care & Lighting’s portfolio and deepen its participation in categories benefiting from rising hygiene awareness, premiumisation and changing lifestyle preferences. Revenues of Good Home and Eva together were ₹148 crore in FY26 which are being acquired at a consideration of Rs.256 Cr.
Commenting on the acquisition, Kumar Chander, CEO, Wipro Consumer Care & Lighting and MD, Wipro Enterprises, said, “Good Home and Eva are well-established brands with a strong legacy and enduring consumer trust. This acquisition, our 17th to date, further strengthens our home care and personal care portfolio while expanding our presence in categories that continue to see strong consumer relevance and long-term growth. We look forward to building on the equity these brands have created over the years and unlocking new opportunities through continued innovation, wider market reach and sustained investment in brand development.”
Neeraj Khatri, Chief Executive, Wipro Consumer Care said, “The addition of Good Home and Eva is a strategic step in strengthening our presence in the home care and personal care categories. Both brands enjoy strong consumer trust and distinct market positions, making them a natural fit for our portfolio. Together, they enhance our ability to serve consumers across everyday needs while supporting our long-term growth ambitions.”
TT Raghunathan, Executive Chairman, TTK Healthcare Limited, said, “Good Home and Eva have been an integral part of our portfolio and have earned the trust of consumers over many years. We believe Wipro Consumer Care is well positioned to take these brands to the next stage of growth, supported by its strong FMCG capabilities and proven track record of nurturing acquired brands. We are pleased that these brands will continue to grow under Wipro Consumer Care’s stewardship.”
Sumit Keshan, Managing Partner – Wipro Consumer Care – Ventures & M&A Head, India said “Together, the Good Home and Eva brands complement Wipro Consumer Care’s existing portfolio and further reinforces its ambition of building a diversified FMCG business through a combination of organic growth and strategic acquisitions.”
Following completion of the acquisition, Wipro Consumer Care & Lighting will continue to preserve the unique identity and consumer trust associated with both brands while investing in wider distribution, product innovation and enhanced market reach. The company will leverage its integrated capabilities across manufacturing, research and development, marketing and distribution to accelerate sustainable long-term growth for both brands.
The acquisition also marks another important step in Wipro Consumer Care & Lighting’s broader strategy of building a diversified, future-ready FMCG portfolio anchored in trusted brands, category depth, innovation and sustainable growth. Good Home and Eva will continue to operate under their existing brand identities, while benefiting from Wipro Consumer Care’s focus on accelerating innovation, strengthening market presence and expanding distribution over the long term.
