BENGALURU – June 30, 2026: Sleepyhead, the modern furniture and sleep solutions brand, has successfully concluded its first-of-its-kind city-wide treasure hunt in Bengaluru. The interactive campaign brought together more than 100 participants, blending digital discovery, physical challenges, and community spirit. Following a high-energy grand finale, duo Rochelle Maria Quadros and Michelle Rose Quadros emerged victorious, taking home the grand prize: a premium ₹2 lakh living room setup.
Redefining Outdoor Engagement Through Gamification
Moving far beyond traditional billboards, Sleepyhead’s campaign redefined Out-of-Home (OOH) advertising by turning the entire city into an interactive arena.
The adventure kicked off digitally with a hidden clue in a Sleepyhead Instagram reel. From there, participants embarked on a seamless omnichannel journey across various digital and physical touchpoints, including Sleepyhead’s retail stores. To drive engagement among younger audiences, the brand partnered with popular Bengaluru-based content creator Dumbo (@hey.dumbo), whose challenge-driven storytelling fueled curiosity and momentum throughout the hunt.
The final leg of the competition pushed participants to their limits, testing their quick thinking, collaboration, and competitive drive through a series of immersive real-world tasks.
Commenting on the campaign’s success, Ullas Vijay, Chief Marketing Officer, Duroflex Group, said: “Sleepyhead has always been about bringing comfort, creativity, and joy into everyday moments. With this treasure hunt, we wanted to take our ‘Dopamine Comfort’ philosophy further by creating an experience that people could actively participate in and enjoy. Bengaluru was the perfect city to bring this idea to life, with its young, vibrant, and experience-loving community.
Seeing the enthusiasm from participants across the city has been truly exciting. The way people came together, followed the clues, and engaged with the brand made this experience special. Congratulations to Rochelle and Michelle on unlocking the ultimate treasure. We look forward to creating more such experiences that spark curiosity, bring people together, and make Sleepyhead a part of everyday moments.”
The success of the Bengaluru edition marks the beginning of a larger strategy for Sleepyhead. Moving forward, the brand aims to deepen its consumer connections through experience-led initiatives that masterfully blend entertainment, community discovery, and interactive brand engagement.
